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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Topic 1. Scope & global strategy

Topic 1. Scope & global strategy

Q Khana Lecture Read the Khanna, T. (2005) lecture above, and then: Choose two companies, one from A & one from B in the table below that are operating in different industries. Companies are chosen on first come first served basis. - Post your choice of companies under the next topic below, and include your name and companies in the title of the posting e.g. Schuller – Citibank & Honda - Research the companies and in not less than one page (net), discuss the dimensions of their competitive strategy/scope, and how they deal with the global complexities of their industry. - All posts should be under this topic (and not the company-choice topic)! Industry Company A Company B 1 Banking Credit Suisse Credit Agricole 2 FMCGS Unilever P&G 3 Auto Mercedes Benz Toyota 4 Technology Siemens Phillips (Dutch) 5 Pharma Pfizer GSK 6 IT Services IBM Infosys 7 Apparel Ralph Lauren Hugo Boss 8 Food Kraft Kellogg's 9 Elevators Otis Schindler 10 Shoes Aldo Bally 11 Watches Omega Mont Blanc 12 Luxury goods Armani Gucci 13 Auto Lexus Honda 14 Cell Phones Samsung Huawei 15 Apparel Armani Levi's 16 Printers HP Epson 17 Banking Wells Fargo Chase 18 Auto BMW Nissan 19 Cell Phone Apple Motorola 20 Pharmaceuticals Gilead Bayer (Germany) 21 Detergent Tide Persil 22 Cereals Kellogg's General Mills 23 Supermarkets Harris Teeter Food Lion 24 Appliances Whirlpool Haier (China) 25 Furniture Rooms to go Ikea (Sweden) You must start a thread before you can read and reply to other threads

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The competitive strategy of IBM is to ensure that there is obtainment of customer-loyalty by offering digital and IT services to customers by spending as low in cost of operations as possible (Gul, 2020). Therefore, cost-leadership is targeted by the organization. The products and services of the organization are of very high quality with the latest technology available (Gul, 2020). Therefore, customers cannot complain about the quality of the products and/or services of the organization.